Editorial standards
Gensa is built on 13 years of Brooklyn Bridge Parents — a hyperlocal publication parents trusted because it got the neighborhood right. These standards spell out how we review, label, and correct what we publish so parents can keep trusting what they read here.
Editorial review
Every listing and every event on Gensa is reviewed by our editorial team before it goes live.
AI transparency
We use AI as a tool in our editorial process, the way we use spell-check or a research assistant. It helps us draft, summarize, and organize. It does not decide what we cover, what we recommend, or what we publish. Every article is reviewed and approved by a Gensa editor before it goes live, and we publish under the Gensa Editorial Team byline because our standards are collective, not individual.
Sponsored content
Sponsored articles and social posts are always clearly labeled. Editorial recommendations in non-sponsored articles are always independent and never paid-for.
What we will not publish
- No medical or legal advice. We link to qualified sources.
- No school rankings, comparisons, or parenting judgment.
- No demographic characterization of neighborhoods. We describe what's there, not who lives there.
- No identifying minors in news coverage without parental consent.
- No unverifiable superlatives in editorial or sponsored content.
- No partisan political commentary. We cover civic news factually.
Corrections & contact
We correct errors promptly. If you spot something wrong — a factual error, a misattributed quote, an outdated price or address — or want to flag a concern or pitch a story, email hello@gensa.family. You can also read our About page for Gensa’s founding story and mission.
